“Motherland: Fort Salem” Season 1
Graphic Designer, Freeform Branding & Design
Social Media Content, 2020
—
Designed and produced social media graphics for the Season 1 launch of Motherland: Fort Salem, a Freeform original scripted series, translating the show’s themes of magic, military structure, and female-led power into platform-specific assets for Instagram, Twitter, and Facebook. Working within Freeform’s established brand system and fast-paced broadcast timelines, I created 100+ original pieces supporting premiere-week and episodic promotion, contributing to early-season awareness and audience engagement for a nationally televised series.
Branding Campaign
Disney Yellow Shoes Creative Group
Art Direction and Illustration, Print and Digital Design, 2022
—
Collateral for the Walt Disney World Spring 2022 Press event in EPCOT highlighting the 50th Anniversary of WDW and the new Guardians of the Galaxy: Cosmic Rewind rollercoaster
From 2010–2015, I developed Eco Punk LA, a design-led wearable art and jewelry project rooted in recycled materials and sustainability, transforming experimental fashion pieces into a commercially sold line. Inspired by Eco Fashion Week, the work evolved from one-of-a-kind garments into accessories sold locally at Los Angeles gift fairs and distributed worldwide, gaining press recognition from The Examiner and UrbanTimes UK. The project reflects an ongoing exploration of sustainability, craftsmanship, and alternative fashion systems.
“Pretty Little Liars” Season 5 Mid-Season Finale Marketing Campaign
Freeform Branding & Design
Design and Art Direction, 2014
—
Led design and art direction for a social media concept supporting the “Pretty Little Liars” Season 5 finale, one of Freeform’s highest-rated series, averaging millions of viewers per episode and consistently ranking as a top social TV show during its run. The campaign translated fan-driven suspense and mystery into bold, shareable visuals, generating momentum around the finale and directly inspiring the show’s on-air interstitial campaign, extending the social concept across broadcast touchpoints and reinforcing “Pretty Little Liars”’ cultural dominance both on screen and across social platforms which helped boost it to being voted “The Most Social Show” by Forbes and Variety in 2016.
Rosewood Family Trees
Freeform Branding & Design
Social Media Content, 2014-2017
—
Designed Infographics using the brand package to support the thrilling series conclusion of “Pretty Little Liars”
31 Nights of Halloween x Saks Fifth Avenue
Freeform Branding & Design
Design, 2019
—
Art direction, branding, and mockups provided to Saks Fifth Avenue for a partnership in two of their New York City window displays.
